client: Westfield Corporation, Los Angeles
2006, Carlsbad, California
Waking State Design designed an intuitive navigational system that served to unify the 1.125 million sf. shopping center built in the 1950s and having undergone several renovations.
The location, its history, and study of the demographic led us to develop a comprehensive visual language and overall system of integrated graphics which spoke to the region’s history and connection to the breathtaking coastline, with the goal of intuitively leading people through the expanse of surface parking into the several mall entrances.
This stage of Westfield’s work was a minor renovation, an intermediate step to entice visitors to return to this out-moded shopping center, before investing in a complete architectural overhaul. WSD was hired to work within the constraints of the existing center, bringing in color and imagery, adding visual interest. Our work ended with the Design Development phase, Westfield sold the center and did not redevelop.