We insert a breath of joy into all of our work. We love learning, asking why, discovering the core identity and giving it visual representation. We love people, creating things for them to enjoy looking at, moving through, reading through. 

Since our inception in 2003, we have created visual communications that seek to achieve balanced visual environments that enhance their purpose. Research, communication and intuition are key to our work. In our experience working with a wide variety of clients, successfully producing designs for diverse audiences, we hold firm to our belief in the organic process. 

We create meaningful visual languages that are specific to each entity and that define a clear and unified brand to the user or observer, from concept to finished product, in identity; print and digital media; signage, wayfinding and environmental graphic design; color consultation; event and exhibit design; photography; and art direction. 

WSD was founded by Tamara Gould, always with the goal of providing top notch design work with a direct, hands-on approach. WSD is a WBE and DBE certified in the State of California, the City of Los Angeles, and other entitites.

Our clients, past and present, include:


After-School All-Stars Los Angeles and National
Ambrosia/Jupiter PX Productions
Antioch University Southern California
Asia Society Southern California
California Protocol Foundation
Evolve Non-Profit Consulting
Executive Home Commercial
Fandango, Inc.
Fields Devereaux Architects & Engineers
Fremont College
Friends of the Israel Defense Forces
Genesis Creative Group
GLC Enterprises
Joga Chiropractic Center
Koret Foundation
Los Angeles County Department of Military and Veterans Affairs
Los Angeles World Airports
Mammoth Mountain Community Foundation
Mission Development
Office of the Governor of California
Sacramento Press Club
Selbert Perkins Design Collaborative
Sonnonstine Public Relations
Steffy B. Los Angeles
The Natural Athlete Company
The Women’s Conference
THINK Together
University of California at Los Angeles
University of Southern California
VantagePoint Venture Partners
Veneklasen Associates
Well Women Acupuncture
Westfield Corporation